A few days ago BBC published a video that explains why Italians refuse to drink takeaway coffee. The reasons why they prefer an espresso at the bar instead of drinking coffee from a takeaway cup are:
- It is fast. In literally 40 seconds your can order an espresso, drink it and be on your way
- It’s a work break and a social ritual
- It’s not too hot and you can drink it immediately
Personally, I agree with all of the statements above, however, there is another reason why Italians, or mainly me, hate the takeaway coffee cup and it can be explained with this photo collage:
Photos by Francesca Tosolini
This shows you how many times I’ve found coffee cups, or generally speaking just takeaway cups, on the stores’ shelves in the States. And I’ve got so tired of this that I’ve started photographing them with the intention of writing a blog post about them one day. And today is the day. So here it is in all its simplicity: I hate the takeaway cup. It litters our planet, it wets/burns your hand and it makes you one-handed (“look at this nice dress, oh wait, I can’t see the size label, you know, I’m holding my coffee cup…”). Italy is still resisting this habit, but I know it won’t last long because you can already start seeing some signs of conversion:
Photo by Francesca Tosolini
“The American coffee has arrived. To take away”. And then it will be over…
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